CONTROL GROUP  – An exclusively breastfed control as an evolutionary standard (normative practice)

EXPERIMENTAL GROUP  – Formula fed or part formula / part breastfed (Health risk behaviour)

Diane Wiessinger  USA (MSTF)  WABA e-newsletter April 2012 provides a vital message for successful advocacy and scientific integrity in her statement:  The single most important job we breastfeeding promoters face is not to convince the public of breastfeeding’s superiority. It is to create a united force demanding that researchers and the journals in which they publish focus on the experiment, not on the control group. All the rest – media reports, imagery, perceptions, motivation, will take care of itself.” 


Watch your language!  Journal of Human Lactation 1996;  12:1-4 Diane Wiessinger

The benefits of breastfeeding or the harm of formula feeding  Journal of Paediatrics and child Health Cattaneo A 2008,44:1

Health Professional Knowledge of Breastfeeding: Are the Health Risks of Infant Formula Feeding Accurately Conveyed by the Titles and Abstracts of Journal Articles?  Julie Smith, Mark Dunstone, M.Elliott-Rudder    J Hum Lact  2009 Aug;25(3): 350-8 PMID:19369684

What are the risks associated with formula feeding?  Birth 2010, 37:1   McNiel M E, Labbok M H, Abrahams S W